Communications & Branding Strategies
1.040,00 €
This module covers integrated communication and branding concepts at both a digital and analogue level. After completing this module, you will be familiar with the key principles for creating a corporate identity in integrated communication and will be able to develop your own campaigns on that basis.
Course content
- Branding strategies: analysing and learning from branding strategies
- Integrated Marketing Communications: principles of communicating with your audience on different platforms
Course structure:
The module lasts 6 weeks and is divided into 3-4 phases. During each phase, you can decide when to prepare and review the content by working through the course material and tasks. There is usually one webinar in each phase, scheduled according to the students' time zones. These are the only fixed dates. Since the course is revised before it begins, the exact dates cannot be communicated beforehand. We calculate a weekly workload of 21 hours. Of course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
| Ist zugangsbeschränkt: | Ja |
|---|---|
| Voraussetzung - Hochschulzugangsberechtigung: | Erforderlich |
| Voraussetzung einjährige Berufserfahrung: | Nicht erforderlich |
| Voraussetzungen - Sprache: | Englisch: TOEFL Internet (92 Pkt); IELTS (Acad. Level 6.5 Pkt); CAE/CPE (Level C1, Grade B); TOEIC (720 Pkt listening/reading, 310 Pkt speaking/writing); ggf. Einzelfallprüfung |
| Voraussetzungen - Fachkenntnisse: | keine |
| Themenfeld: | BWL & VWL, Kultur, Management & Führung |
| Veranstaltungsformat: | Online |
| Niveau: | Master |
| Lehrsprache: | englisch |
| Studiengang |
Arts & Cultural Management
Zur Studiengangs-Webseite
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| Anzahl der CP / ECTS: | 5 |
| Workload - Kontaktzeit (in Stunden): | 25 |
| Workload - Angeleitete Selbstlernzeit (in Stunden): | 100 |
| Prüfung: | kurseigene Prüfung |
| Prüfungsformat: | Portfolio |
| weiteres Prüfungsformat: | keine weitere Prüfung |
| Qualifikationsziele |
Learning outcomes and competencies
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