Theories of Arts Consumption / Reception / Experience
1.040,00 €
This module looks at the conditions affecting, forms of and developments in the consumption of cultural goods and services. You will learn to evaluate these factors in the light of transformational social processes in particular. You will also gain an insight into the expectations and behaviour of a wide range of visitor groups.
Course content
- Introduction to key terms and concepts
- Arts consumers and marketing
- Prosumption and the arts experience
- Transformational social processes and the arts
Course structure:
The module lasts 6 weeks and is divided into 3-4 phases. During each phase, you can decide when to prepare and review the content by working through the course material and tasks. There is usually one webinar in each phase, scheduled according to the students' time zones. These are the only fixed dates. Since the course is revised before it begins, the exact dates cannot be communicated beforehand. We calculate a weekly workload of 21 hours. Of course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
| Ist zugangsbeschränkt: | Ja |
|---|---|
| Voraussetzung - Hochschulzugangsberechtigung: | Erforderlich |
| Voraussetzung einjährige Berufserfahrung: | Nicht erforderlich |
| Voraussetzungen - Sprache: | Englisch: TOEFL Internet (92 Pkt); IELTS (Acad. Level 6.5 Pkt); CAE/CPE (Level C1, Grade B); TOEIC (720 Pkt listening/reading, 310 Pkt speaking/writing); ggf. Einzelfallprüfung |
| Voraussetzungen - Fachkenntnisse: | keine |
| Themenfeld: | BWL & VWL, Kultur, Management & Führung |
| Veranstaltungsformat: | Online |
| Niveau: | Master |
| Lehrsprache: | englisch |
| Studiengang |
Arts & Cultural Management
Zur Studiengangs-Webseite
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| Anzahl der CP / ECTS: | 5 |
| Workload - Kontaktzeit (in Stunden): | 25 |
| Workload - Angeleitete Selbstlernzeit (in Stunden): | 100 |
| Prüfung: | kurseigene Prüfung |
| Prüfungsformat: | Portfolio |
| weiteres Prüfungsformat: | keine weitere Prüfung |
| Qualifikationsziele |
Learning outcomes and competencies
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